Growth strategy for B2B SaaS

Find out what's really holding your growth back. In two weeks.

The Growth Diagnostic is a fixed-fee review of how your company finds, wins and grows customers. You leave with clear answers and a plan your team can run.

Book a 20-minute intro call See how it works
Length2 weeks
Fee$3,500 fixed
Built for$500K to $10M revenue
The problem

Most SaaS companies at this stage don't have a growth problem. They have a clarity problem.

More tactics won't fix that. You need a clear read on what's working, what isn't and what to do next.

What we look at

Five areas, one growth question

Customer profile

Who you think you sell to, compared with who is actually buying and staying.

Positioning

Your positioning and messaging against the competitors buyers compare you with.

Pipeline

Sources, conversion by stage and where deals stall.

Channels

What each channel really produces for the time and money it takes.

AI in your GTM

Where AI can remove manual work or speed things up, and where it can't.

How it works

Two weeks, start to finish

  1. Day 1
    Kickoff

    We agree on the one growth question the Diagnostic will answer.

  2. Days 2–8
    Interviews and review

    Up to 4 leadership interviews, plus your data, website, sales materials and CRM.

  3. Days 9–12
    Analysis

    Findings ranked by impact, with a plan built around them.

  4. Day 14
    Readout

    A 90-minute session with your leadership team to walk through the findings and decide next steps.

What you get

Everything is yours to keep

Investment
$3,500
FIXED FEE · PAID AT KICKOFF · NO RETAINER

Each phase is priced on its own. You only pay for the phase you're in.

Book a 20-minute intro call
After the readout

You choose the next step

Run it yourselves

You have the plan, the priorities and the files. Your team takes it from here.

Continue to a Sprint

We build the positioning, messaging and channel plan with you, with a fixed fee and a fixed end date.

Pause

No pressure and no contract to unwind.

The full engagement

A clear start, middle and end

Start

Growth Diagnostic

2 weeks · $3,500

Find the constraints and set the plan.

Middle

Growth Sprint

3–4 weeks · $12,000

Build the ICP, positioning, messaging and 90-day channel plan with your team.

End

Scale

4–8 weeks · from $10,000

Ship one thing, such as an outbound system, a funnel fix or an AI workflow.

Included

Handoff

Included in every phase

Files, KPI definitions, owners and a recorded training session. Then we're out.

Every phase is quoted and approved on its own, so you can stop after any of them. Optional quarterly check-ins are available at a fixed price, with no retainer.

Fit

A good fit

  • B2B SaaS, $500K to $10M in revenue
  • A founder or CEO who wants an outside, senior view
  • A team ready to act on what we find

Not a fit

  • Companies looking for an agency to run ads or produce content
  • Teams that want ongoing headcount instead of a plan they own
Who you'll work with

Imran, Founder

Imran has spent 20+ years in B2B SaaS product marketing, positioning and go-to-market. Every engagement is led by him directly, from kickoff to handoff.

Questions

Common questions

Why a fixed fee instead of hourly or a retainer?

You know the full cost before we start, and the work has a defined end. There are no surprise invoices and no contract to unwind.

Do you only work with SaaS companies?

Most clients are B2B SaaS. The Diagnostic also works for any B2B company with a recurring-revenue or sales-led model, such as tech-enabled services or B2B software with a services arm.

How much of my team's time does it take?

Plan for a kickoff call, up to 4 interviews of about 45 minutes each, access to your data and CRM, and the 90-minute readout. One person on your side owns scheduling and approvals.

Do you also do the implementation?

Yes, if you want it. The Growth Sprint and Scale are separate, fixed-scope phases. You can also take the plan and run it with your own team.

Is this an AI consulting engagement?

No. It's a growth engagement. AI is one of the five areas we review, and we recommend it only where it saves time or improves results.

How soon can we start?

Usually within one to two weeks of the intro call, depending on availability.

Next step

Start with a 20-minute call.

We'll talk through where growth is stuck and whether the Diagnostic is the right fit. If it isn't, you'll hear that on the call.